Table of Contents
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What market variables should companies consider when deciding whether and where to expand abroad?
i) Where can we best leverage our already developed competencies? ii) Where can we go to best sustain, improve, or extend our competencies?
Why expand abroad?
The reasons are grouped into 2 categories.
Reactive Reasons For Overseas Expansion.
1. Trade Barriers.
2. International Customers.
3. International Competition
4. REGULATIONS
5. CHANCE
Proactive Reasons For Overseas Expansion.
1. Additional Resources
2. Lowered Costs
3. Incentives
4. New Expanded Markets
5. Exploitation of firm-specific advantages
6. Taxes
7. Economies of Scale
8. Synergy
9. Power and Prestige
10. Protect home market through attack in competitor�s home
PPT Slide
Key Features of Foreign Direct Investment
Foreign Direct Investment (FDI) in China
An Inside View of Foreign Direct Investment
How wise do you consider Motorola�s efforts to expand to China?
Why Motorola chose China
Amount Motorola Invested
Return on Investment to Date
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Return on Investment in the Future
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Motorola�s Morals
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Author: Raphael Angel
Email: [email protected]
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